What Makes Flooring Last? The Elephant Standard Explained

We’re proud to introduce a bold new chapter in our brand story—one inspired by the African elephant. Distinctive, resilient, and unmistakable, the elephant’s footprint captures the essence of what Stonhard stands for: strength, endurance, stability, and legacy. For over 100 years, we’ve delivered high-performance flooring solutions in South Africa that are built to last—leaving a lasting impression, just like the footprint of this iconic creature.

But Stonhard is more than just flooring materials. We’re built on experience, memory, and mastery. Like the elephant, we carry the wisdom of generations—bringing over a century of innovation and expertise to every project. This is The Elephant Standard.

Uncover the secret to lasting floors.